Plan your Brand Identity Designs CIM 313 2.1-2.5 & 3.7

What you need to know about graphic design CIM U313 1.1-1.3

Graphic design has been used since many years ago as far back as the 1900's to convey a message to a wider audience with minimal words. The form of poster graphic design could be argued that artists during the constructivism movement were the first to adopt this style, a good example of this is Alexander Rodchenkos work which was heavily influenced by the socialist political party. His style has had an influence even today ranging from Shepard Faireys work (OBEY Artwork) to other political posters which have the same political policies. Edvard Munch's work and Andy Warhols work has had a huge influence on the use of colours. In terms of warm vs cold, complimentary colours and opposite colours, as more and more companies are steering away from using monochrome logos and are deciding to use logos that are vibrant in colours and creativity.

There are several design principles that design graphics have to follow such as composition; rule of thirds and fibonacci spiral sequence, colour; Complimentary colours and so on, negative space and many other things that fall under these umbrella terms. Its mainly important to keep on top of composition, colour and negative space when graphic designing as they are the most major parts that stand out to the audience.

The rule of thirds is the standard way to compose an image that is correctly positioned on the canvas. The correct way to compose an image according to the rule of thirds is to position the subject or main focus of the image should be positioned in one of the cross points for of the grid. In terms of the fibonacci sequence, it is much more complex in terms of positioning and composing it to adhere to this compositional rule.

Colour is also very important in terms of creating graphically designed images because not all colours work well with certain colours. For example, red and green are complimentary colours as they are opposing on the colour wheel. Colours also have a strong psychological effect on the viewer as warm colours such as red, orange, yellow and other similar colours usually have a positive invigorating effect on the viewer whereas blues, purples and greens are cold colours which can have a calming effect on the viewer. Here is an example of the colour wheel.

http://evententertainment-ltd.co.uk/wp-content/uploads/2013/07/color-wheel4-2.gif

There are different type of digital colours, the main ones used are sRGB and AdobeRGB. sRGB is the standard colour format for most monitors, printers and internet created by HP and Microsoft in 1996. AdobeRGB was created by Adobe Systems Inc in 1998 designed to cater CMYK colour printers. The difference between sRGB and AdobeRGB is that AdobeRGB offers a much wider range in colours as it gives the user about 50% of visible lab colour space specified by the Lab Colour Space. [http://en.wikipedia.org/wiki/Adobe_RGB_color_space]

What you need to know about brands and the creative media industry. DMC U8 1.1-1.3