Sonys Organisational structure shows the main leaders and manager of the company, everyone with such high positions will have to have a full time role in order to keep the employees under their power doing their jobs properly. The employees working for the project leaders may be either full time workers or part time, or could even be pro rata workers who come in when they are needed.
I had faced one major constraint during my project. I had wanted to use an image of skyscrapers/cityscape of London from a high point. But had found it quite difficult to access some areas which would have given me the shots I wanted. So I had to make a compromise and just use a similar shot but from a lower point of view. Due to this I was only able to go on one shoot due to the loss of time, and was forced to use a previously taken photograph of cars driving by on a bridge to keep the urban theme visible throughout all the products.
4.2
I believe the images and graphics I chose to use for the products suited the brief as all the images used were quite urban and strongly linked to the casual urban theme that was originally asked for. I also think the use of subtle and strong colours show the viewer that the brand covers a vast area of the niche target audiences needs.The logo holds onto the urban theme too, especially with the glasses which balance out the less urban theme of the beard.
4.3
4.4
I think that the client feedback is right to say that the posters and flyers lack information. But it was the style I had in mind, to keep the posters and flyers quite simple, it will attract people and get them curious to google the Hashtag on the flyer so they are learning about the product instead of just being spoon fed about it. I agree with the clients comment on the use of urban images with certain colour tones and shading as it was important to really emphasize these to attract the target audience it was aimed at.
4.5
In terms of the final outcome of the products, I was quite happy with how they looked and how much of an impact the logo and fonts made, especially being completely white, contrasting to everything around them.
Saved as JPEG in Low Resolution for soft proofing with Client and High Resolution for printing purposes at A3 Size for poster, A5 for Flyer and 12x12cm for the ident
Graphic design has been used since many years ago as far back as the 1900's to convey a message to a wider audience with minimal words. The form of poster graphic design could be argued that artists during the constructivism movement were the first to adopt this style, a good example of this is Alexander Rodchenkos work which was heavily influenced by the socialist political party. His style has had an influence even today ranging from Shepard Faireys work (OBEY Artwork) to other political posters which have the same political policies. Edvard Munch's work and Andy Warhols work has had a huge influence on the use of colours. In terms of warm vs cold, complimentary colours and opposite colours, as more and more companies are steering away from using monochrome logos and are deciding to use logos that are vibrant in colours and creativity.
There are several design principles that design graphics have to follow such as composition; rule of thirds and fibonacci spiral sequence, colour; Complimentary colours and so on, negative space and many other things that fall under these umbrella terms. Its mainly important to keep on top of composition, colour and negative space when graphic designing as they are the most major parts that stand out to the audience.
The rule of thirds is the standard way to compose an image that is correctly positioned on the canvas. The correct way to compose an image according to the rule of thirds is to position the subject or main focus of the image should be positioned in one of the cross points for of the grid. In terms of the fibonacci sequence, it is much more complex in terms of positioning and composing it to adhere to this compositional rule.
Colour is also very important in terms of creating graphically designed images because not all colours work well with certain colours. For example, red and green are complimentary colours as they are opposing on the colour wheel. Colours also have a strong psychological effect on the viewer as warm colours such as red, orange, yellow and other similar colours usually have a positive invigorating effect on the viewer whereas blues, purples and greens are cold colours which can have a calming effect on the viewer. Here is an example of the colour wheel.
There are different type of digital colours, the main ones used are sRGB and AdobeRGB. sRGB is the standard colour format for most monitors, printers and internet created by HP and Microsoft in 1996. AdobeRGB was created by Adobe Systems Inc in 1998 designed to cater CMYK colour printers. The difference between sRGB and AdobeRGB is that AdobeRGB offers a much wider range in colours as it gives the user about 50% of visible lab colour space specified by the Lab Colour Space. [http://en.wikipedia.org/wiki/Adobe_RGB_color_space]
To give constructive feedback its important to say your point and always give a reason to back up your point. Another way to give constructive feedback is to use the feedback sandwich, which is a way you discuss someones project with them in a certain way; Positive comment, Constructive criticism, Positive Comment. This helps the person receiving the feedback to feel as if they are not being targeted at negatively.
To receive feedback is similar to some extent but there are a few things that differentiate the two.
When receiving feedback its important to hold your ground when people are giving feedback as sometimes people can be quite harsh on comments, so try and make sure to ask for reasons behind their points. Also not to be passive with the comments they give and just go along with what the audience says. And asking questions in return if you believe their criticism is wrong but in a respective manner.
Select and justify appropriate presentation techniques for a specific creative idea (film)
The way I would present my short film would be to give a small explanation of the film first without explaining the narrative. Then I would let the film run on a projected screen with the sound being relatively loud as the sound plays a huge role in my film with dimmed lights/no lights. After the screening has finished I would be willing to answer questions about the film and how it was shot.
Present your creative idea to a group
Above is the video from when I had presented my video to a relatively large group in comparison to the focus group I had presented the video to for the testing of my video. I had recieved feedback from both sessions as I wanted to know with the focus group if any changes were need to be done, then with the larger group I wanted to know whether the changes made any difference to the feedback given which it did as I hadn't got any negative feedback on the technical side of my film.
Evaluate effectiveness of presentation
I think my presentation skills were not the best as I felt that I hadn't given enough information to the audience for them to understand what my film was about. Although I did try and explain, the information given wasn't in enough depth. I also feel like I should have explained the stages of my planning i.e. coming up with narratives, then creating the story board, location scouting, gathering props and facing limitations throughout this whole time. Public speaking is also a weakness of mine as I am not too confident being on camera nor am I confident speaking in front of a lot of people which is probably the main reason I didn't ask the audience any questions when everyone was quiet. Overall I think that my presentation could have gone better but I am happy with what was said during the feedback.
