Review Your Brand Identity Designs 4.1-4.5

4.1

I had faced one major constraint during my project. I had wanted to use an image of skyscrapers/cityscape of London from a high point. But had found it quite difficult to access some areas which would have given me the shots I wanted. So I had to make a compromise and just use a similar shot but from a lower point of view. Due to this I was only able to go on one shoot due to the loss of time, and was forced to use a previously taken photograph of cars driving by on a bridge to keep the urban theme visible throughout all the products.

4.2

I believe the images and graphics I chose to use for the products suited the brief as all the images used were quite urban and strongly linked to the casual urban theme that was originally asked for. I also think the use of subtle and strong colours show the viewer that the brand covers a vast area of the niche target audiences needs.The logo holds onto the urban theme too, especially with the glasses which balance out the less urban theme of the beard.

4.3

4.4

I think that the client feedback is right to say that the posters and flyers lack information. But it was the style I had in mind, to keep the posters and flyers quite simple, it will attract people and get them curious to google the Hashtag on the flyer so they are learning about the product instead of just being spoon fed about it. I agree with the clients comment on the use of urban images with certain colour tones and shading as it was important to really emphasize these to attract the target audience it was aimed at.

4.5

In terms of the final outcome of the products, I was quite happy with how they looked and how much of an impact the logo and fonts made, especially being completely white, contrasting to everything around them.