Sonys Organisational structure shows the main leaders and manager of the company, everyone with such high positions will have to have a full time role in order to keep the employees under their power doing their jobs properly. The employees working for the project leaders may be either full time workers or part time, or could even be pro rata workers who come in when they are needed.
I had faced one major constraint during my project. I had wanted to use an image of skyscrapers/cityscape of London from a high point. But had found it quite difficult to access some areas which would have given me the shots I wanted. So I had to make a compromise and just use a similar shot but from a lower point of view. Due to this I was only able to go on one shoot due to the loss of time, and was forced to use a previously taken photograph of cars driving by on a bridge to keep the urban theme visible throughout all the products.
4.2
I believe the images and graphics I chose to use for the products suited the brief as all the images used were quite urban and strongly linked to the casual urban theme that was originally asked for. I also think the use of subtle and strong colours show the viewer that the brand covers a vast area of the niche target audiences needs.The logo holds onto the urban theme too, especially with the glasses which balance out the less urban theme of the beard.
4.3
4.4
I think that the client feedback is right to say that the posters and flyers lack information. But it was the style I had in mind, to keep the posters and flyers quite simple, it will attract people and get them curious to google the Hashtag on the flyer so they are learning about the product instead of just being spoon fed about it. I agree with the clients comment on the use of urban images with certain colour tones and shading as it was important to really emphasize these to attract the target audience it was aimed at.
4.5
In terms of the final outcome of the products, I was quite happy with how they looked and how much of an impact the logo and fonts made, especially being completely white, contrasting to everything around them.
Saved as JPEG in Low Resolution for soft proofing with Client and High Resolution for printing purposes at A3 Size for poster, A5 for Flyer and 12x12cm for the ident
Graphic design has been used since many years ago as far back as the 1900's to convey a message to a wider audience with minimal words. The form of poster graphic design could be argued that artists during the constructivism movement were the first to adopt this style, a good example of this is Alexander Rodchenkos work which was heavily influenced by the socialist political party. His style has had an influence even today ranging from Shepard Faireys work (OBEY Artwork) to other political posters which have the same political policies. Edvard Munch's work and Andy Warhols work has had a huge influence on the use of colours. In terms of warm vs cold, complimentary colours and opposite colours, as more and more companies are steering away from using monochrome logos and are deciding to use logos that are vibrant in colours and creativity.
There are several design principles that design graphics have to follow such as composition; rule of thirds and fibonacci spiral sequence, colour; Complimentary colours and so on, negative space and many other things that fall under these umbrella terms. Its mainly important to keep on top of composition, colour and negative space when graphic designing as they are the most major parts that stand out to the audience.
The rule of thirds is the standard way to compose an image that is correctly positioned on the canvas. The correct way to compose an image according to the rule of thirds is to position the subject or main focus of the image should be positioned in one of the cross points for of the grid. In terms of the fibonacci sequence, it is much more complex in terms of positioning and composing it to adhere to this compositional rule.
Colour is also very important in terms of creating graphically designed images because not all colours work well with certain colours. For example, red and green are complimentary colours as they are opposing on the colour wheel. Colours also have a strong psychological effect on the viewer as warm colours such as red, orange, yellow and other similar colours usually have a positive invigorating effect on the viewer whereas blues, purples and greens are cold colours which can have a calming effect on the viewer. Here is an example of the colour wheel.
There are different type of digital colours, the main ones used are sRGB and AdobeRGB. sRGB is the standard colour format for most monitors, printers and internet created by HP and Microsoft in 1996. AdobeRGB was created by Adobe Systems Inc in 1998 designed to cater CMYK colour printers. The difference between sRGB and AdobeRGB is that AdobeRGB offers a much wider range in colours as it gives the user about 50% of visible lab colour space specified by the Lab Colour Space. [http://en.wikipedia.org/wiki/Adobe_RGB_color_space]
To give constructive feedback its important to say your point and always give a reason to back up your point. Another way to give constructive feedback is to use the feedback sandwich, which is a way you discuss someones project with them in a certain way; Positive comment, Constructive criticism, Positive Comment. This helps the person receiving the feedback to feel as if they are not being targeted at negatively.
To receive feedback is similar to some extent but there are a few things that differentiate the two.
When receiving feedback its important to hold your ground when people are giving feedback as sometimes people can be quite harsh on comments, so try and make sure to ask for reasons behind their points. Also not to be passive with the comments they give and just go along with what the audience says. And asking questions in return if you believe their criticism is wrong but in a respective manner.
Select and justify appropriate presentation techniques for a specific creative idea (film)
The way I would present my short film would be to give a small explanation of the film first without explaining the narrative. Then I would let the film run on a projected screen with the sound being relatively loud as the sound plays a huge role in my film with dimmed lights/no lights. After the screening has finished I would be willing to answer questions about the film and how it was shot.
Present your creative idea to a group
Above is the video from when I had presented my video to a relatively large group in comparison to the focus group I had presented the video to for the testing of my video. I had recieved feedback from both sessions as I wanted to know with the focus group if any changes were need to be done, then with the larger group I wanted to know whether the changes made any difference to the feedback given which it did as I hadn't got any negative feedback on the technical side of my film.
Evaluate effectiveness of presentation
I think my presentation skills were not the best as I felt that I hadn't given enough information to the audience for them to understand what my film was about. Although I did try and explain, the information given wasn't in enough depth. I also feel like I should have explained the stages of my planning i.e. coming up with narratives, then creating the story board, location scouting, gathering props and facing limitations throughout this whole time. Public speaking is also a weakness of mine as I am not too confident being on camera nor am I confident speaking in front of a lot of people which is probably the main reason I didn't ask the audience any questions when everyone was quiet. Overall I think that my presentation could have gone better but I am happy with what was said during the feedback.
Parameters and Constraints that influenced my decisions:
I had several parameters and constraints that had influenced the decisions I had made for the production of my film. One was having to follow the brief of the competition I was entering, the two main constraints I faced from the brief was that I had to keep the film 3mins or under, I felt that this was a good parameter though because it allowed me to really think about how I would have to combine the use of audio and video to present the narrative to its full potential. Another constraint from the brief was the $1000 budget I had to keep within, although my film was pretty much a zero budget film, this would have been more of an effect if I had the money for a massive production. I also had to face time constraints as there was a pretty tight deadline to enter the competition (31st December 2013) along with all submission forms. This had made me quite weary about filming at such a late date and having to shoot in a day. In the end my film was just under 2mins long which is very short in comparison to what my initial ideas were for a full 3min film.
Evaluate the quality of the finished product and fitness for purpose:
After watching my film after several weeks of entering the competition I was able to evaluate the product in depth a little more than I would have just after completion. The quality is quite obvious that it wasn't shot professionally and was shot on an extremely small budget using equipment that was already owned. Even after the post production to try and make it look like it had more of the professional touch to it. But I believe that the film is fit for its purpose as it did get entered into the competition in time with a confirmation email alerting me that the film was successfully entered into the competition.
Evaluation with client and feedback:
Here is the video of the presentation for my film, with the feedback from the audience and client after the screening.
I felt that the feedback given was really good, very helpful for myself to take and be able to produce a better film in the future. I felt that the fact that so many of the audience were left very confused is a good thing as it was one of my aims to do so, but maybe if the video was a little longer, the narrative would have been a bit more easier to understand. If I was to critically identify the areas I could improve on, I think it would be to shoot with custom settings so the footage that comes out of the camera I use isn't saturated already, giving me much more freedom with controlling colour in post production.
Review technical and aesthetic qualities of final product:
After watching the film that I have made I was able to find a few areas that I would change slightly, mainly one of the transitions where its visible to the viewer that the subject in the shot was standing still before he started walking. Also in terms of technicality I think that the film may have had a bit more of an impact if I had used some dialogue instead of using several soundtracks on top of the video afterwards. Personally I think the film aesthetically looks good, its clear it was shot on a DSLR due to the over sharp shots and the colours were already saturated when they were uploaded but I don't think it brings down the quality of the film. If I was to shoot this film again, I would set the settings on my camera so they were shooting with very low colour toning and sharpness; this would give me video clips which are very similar to RAW files allowing me to colour grade it with much more freedom without having to think I was going to over saturate the colours.
